What is Martech

You might be thinking, why are we talking about martech like it is something new. So, in this article, we will get back to some basics, as the strong base leads to the construction of a world-class monument. Let’s begin with the basics,

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

What is Martech ?

MarTech or marketing technology helps marketers in easily streamlining and scaling marketing activities. When a marketing team uses a group of marketing technologies, then this group of marketing technologies is known as the marketing technology stack or Martech stack.

Marketing Technology, popularly known as Martech is the term used in reference to the technologies, tools, and software that are utilized to assist marketing teams in achieving marketing goals and objectives. The technology is majorly utilized in the sphere of digital marketing but is also used in optimizing marketing efforts across various marketing channels.

Martech v/s Adtech

Adtech would be the foil or plates you serve it on. Still not clear the diffrence between martech & adtech? Bear with us, we will explain it to you! The basic difference between these programs is similar to the difference between marketing and advertising sectors. While martech or marketing technology refers to technology that helps to create, communicate, and deliver offerings, adtech is strictly utilized to influence buyer behavior by promoting offerings. For example, platforms like Customer Relationship Management (CRM) software or marketing automation are martech platforms, while social ad platforms are adtech.