When a visitor discovers your business through one of your Marketing channels like blogs, website, e-mail, Social Media, etc; and then proceeds to click and engage by using any of your CTAs on the landing page or on the website, it progresses to lead generation. Then when they fill up a form by getting attracted due to offers or sales; and then proceeds to fill out a form in exchange for the offer; also providing their perfect details in the process, is known as a lead. A lead when created could become a regular visitor or an actual customer.

Keep in mind that to perform a proper lead generation is attract the potential customers by utilizing online channels, tactics, strategies which help satiates the potential customer’s interests.

Then you need to simply convert them to an actual customer after the attraction process, and nurturing them till they are ready to buy your products and services.

WebArt Technology Pvt. Ltd. a renowned digital marketing agency in Kolkata and the best website development company kolkata follow their well-structured method and generates good quality leads.

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