Social media optimization is a process that involves the optimization of your social media content to make sure it's optimized for search engines, which means it will show up in Google searches.

Search Engine Optimization (SEO) is when you optimize your website so that it can be found by people when they search for something online. This can include things like adding keywords to your content, making sure your site looks good and has the right architecture, and making sure you're following best practices for creating an optimized site.

Social Media Optimization (SMO) is the opposite of SEO: instead of optimizing your website for search engines, you optimize your social media pages to get them seen and noticed by people who are on Facebook, Twitter, LinkedIn, Instagram or Vine!
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