A virtual merchant is the one that uses a website as a platform for selling goods and services, and a virtual merchant account is an account that serves virtual merchants various features that makes a website into an online store. A few virtual merchants are e-commerce websites, credit card terminals, point of sale (POS) terminals, virtual terminals, etc.

An individual virtual merchant account provides merchants the capability to accept payments from any of the above methods and from anywhere. A virtual merchant account can expand a website's functionality beyond an information resource into a usable storefront. It improves the customer service level, reduces administration and maintenance time.


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