Digital Marketing has a plethora of material online and there is absolutely no dearth of ways to revamp your digital marketing strategy. However, the market is full of digital marketing myths and digital marketing, on the whole, is lately being known for a tinsel town based on fads. The main reason behind this might the least restricted entry points, as a result, every second person claims to be an expert in the same. Almost every amateur with a laptop and an internet connection are calling themselves a “digital marketer” all of a sudden. Let us quickly explore and bust some of the most common myths surrounding the arena:
1) Digital Marketing results requires a plethora of Martech tools
Just because the Martech landscape is at its prime does not mean that for forming even the basic promotional strategies we require a bunch of martech tools. Infact overburdening your stack with a lot of tools clutters your stack and decreases the proficiency and optimization of your stack. Also, the key to successful digital marketing lies in the selection of one martech tool to qualify for all purposes.
2) Word-of-mouth is the key to success
There are aspects in consideration wherein word-of-mouth is necessary and even beneficial, however, taking that as the only mode of promotion which is beneficial is not right. Word-of-mouth helps on a massive scale only when the content is worth it. Trying to promote meaningless and bad quality content is going to reap no benefits.
3) Backlinks are the prime source of enhancing site quality
Backlinks have always been an integral tactic for SEO. Back in the days when backlinks were an integral source of marketing, marketers used link-scheming to pave their way to the top of the game. However, in Today’s digital marketing environment, Google has actually started to penalize sites which are carrying out these techniques. The truth is there is no one way to predict Google algorithm, Google keeps changing its algorithm every 2-3 days almost. The advice that should be a stickler in this scenario is to create valuable content and use relevant catchphrases and keywords that your potential customer must be searching for.
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