Women’s History Month - Thoughtful Branding

The international Women’s day just ending and Women History Month going on with all the gusto that is needed, a marketing campaign surrounding the same is inevitable. Internet is flooded with Women's History Month marketing campaigns. With such glorious celebratory months and days, a marketing perspective is the need of the hour. And why shouldn’t it be? As a marketer, you need to wear multiple hats, juggle with assurance, and learn new platforms and channels very rapidly, all while maintaining your mastery of bringing ideas that are outside the box and keeping on top of trends. Many a time, you also need to be sensitive and have a social message along with an exceptional marketing idea.

Seasonal occasions give an opportunity for a seasonal marketing campaign, where occasions like Halloween and Christmas give you a chance to be a joyful marketer, events like Black History Month and Women History Month want you to be a responsible women marketer with a social message that can bring change in the society.

Women History Month has started and almost all the marketing campaigns and social media pages of all the brands have turned pink. Every brand is trying to capture the attention of the women audience and enhance sales, but very few are doing it right, as this occasion is not only about marketing but marketing responsibly. One of the brands that are doing this perfectly is Spotify. Spotify recently launched a global campaign ‘Equal’ that is their commitment to women creators. This campaign is dedicated to fostering equity for women in the audio industry and also celebrating their contributions.

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