Women in Marketing - International Women’s Day 2021
Mar 9, 2021 05:58:36 AM
Women in Marketing have grown with the industry. As we all know, marketing is an ever-changing and evolving industry. Marketing that we see today is largely different from what we witnessed when we had just entered our teenage, around a couple of decades back.
Like we humans and the world has evolved over the years, from the Stone Age to the present Meghalayan Age, even marketing has evolved with us. Though marketing has its roots deep in the past, it has been consistently evolving since the industrial revolution. From the production-centered industrial era; where businesses believed in the availability and affordability of goods to do the job, to the present relationship-centered era, where businesses and marketers believe a good relationship with customers does the job.
The evolution of marketing has welcomed a large number of people and also opened the door for creative individuals over the years. Largely or should I say all the people who were working, not only in marketing but in all the sectors of the market were men, as we know the world was majorly dominated by men. Thanks to women empowerment efforts, in today’s digital world we have a lot of women taking over important roles in every type of industry and jobs.
Today we have so many marketers and marketing leaders who are women, but do you think we have achieved the goal of women empowerment and gender equality? I don’t think so and most of you will also agree with me that we haven’t achieved the goal of gender equality. Women need to be encouraged and empowered more in the right manner.
On International Women’s Day 2021, let all of us come together and pledge to offer more comfort and encouragement to all the women out there who are struggling to achieve their dreams even after all the challenges and hurdles.
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