Women’s History Month - 2021
Mar 22, 2021 05:16:50 AM
Events like Black History Month and Women's History Month want you to be a responsible women marketer with a social message. With such glorious celebratory months and days, a marketing perspective is the need of the hour. As a marketer Spotify team has debuted a music and talk show called ‘WOMN’ to share personal stories of creators, influencers, and cultural figures including Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Celeste, Jazzmyne Robbins & all while maintaining your mastery of bringing ideas that are outside the box and keeping on top of trends.
Moreover, Spotify has set up an invite-only Equal’ board, which will be made up of 15 organizations from around the world, with the streaming service providing each a one-time grant. And, in April, Spotify will launch the ‘Equal music program’ in 50 countries. Every brand is trying to capture the attention of the women audience and enhance sales, but very few are doing it right, as this occasion is not only about marketing but marketing responsibly.
What we can learn?
Spotify is also celebrating top-streamed women artists and creators. This is exactly what we say marketing that empowers. Spotify is not only taking this opportunity to attract music lovers but also empowering women in the music industry globally. Such marketing ideas make a brand stand out from the crowd and also gain appreciation.
Brands who do responsible marketing with some important social message and also work for the social cause they are talking about don’t just gain popularity but also make loyal customer base Through their marketing and work, they also create tons of brand advocates that stand by the brand and for the brand and also promote a particular through positive word of mouth marketing. So, this women’s day, don’t just market for women, but also empower them.
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