Keyword Research Google : Best Practices

Cyrus Shepard shares his views on SEO practices and its role in connecting businesses. He highlights the need for designing products according to customer needs. Google Keyword research has long been the backbone of successful SEO campaigns, and it requires commitment. It’s much easier said than done to invest the resources in a strong SEO strategy, but without that information, it’s impossible to know what consumers are searching for, and your campaign will lag.

In recent years, especially during the COVID-19 pandemic, consumers have changed their search habits and increased their online presence. People are no longer just using the internet to look up a phone number for a restaurant or find the hours of a clothing store; the web is the primary source of education and entertainment for many. With significant changes in consumer habits and changes to the design and management of the Search Engine Results Pages (SERP) from Google and others, SEO strategies need to shift, too. Following the best practices in keyword research will help modern-day content marketers stay agile amid change and stay ahead of the competition.

Ask questions and build a broad list - A proper Google keyword research plan starts with asking yourself questions about purpose, products, customers and goals. This is arguably the most critical step because you cannot execute a great SEO strategy without planning first. But corners are often cut to shorten the process because keyword research takes a lot of resources. Even if you know what words and phrases you want to prioritize, it’s still important to see what consumers are looking for because the difference might be significant.

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