Digital Advertising Efforts : Facebook Vs Google

When it comes to paid ad campaigns, most marketers find it difficult to choose the channel. So Darcy Bickham from SOCi has penned some tips to ease this selection process. When it comes to digital advertising Facebook Vs Google, the big question is, where should your business focus its efforts? There are so many channels – it can be impossible to decide where to spend your valuable time and money. Let’s start with the big ones and investigate the key differences between Google and Facebook ads to help you determine which ads best fit your business’s goals. Facebook and Google ads have a lot of similarities. For instance, both have billions of active users with countless targeting options. If your business only has the budget to run ad campaigns across one of the two platforms, though, it’s essential to look at the high-level differences between the two.

Facebook - Facebook advertising is managed through Facebook Ads Manager and has the tools needed to create ad campaigns across multiple business locations. You can deploy localized creative, copy, CTAs, etc. for each location you serve with various campaign objectives. Facebook ads are ideal for campaigns that increase brand awareness, drive engagement, generate leads, and increase registrations to events.

Google - There are many types of Google Ads, however, we’ll focus on the Google Ad Words pay-per-click advertising that allows businesses to display their ads on Google’s search engine results pages (SERP). When you search on Google, the results you see at the top of the page are typically ads. For your business to appear in the ads, you must bid on keywords that are relevant to your business or industry. Your bid is part of what Google considers when deciding whether to show your ad on the SERP, but the ad’s relevance is also a big factor. The more related your ad is to a Google search, the more likely it is to appear on the SERP.

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