Increase Online Visibility on Holiday Rush

The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research process is entirely digital. What is your multi-location business doing to stand out and win new customers? If your online presence isn’t optimized, your business will likely miss out on sales opportunities – but it’s not too late to change that. Throughout this blog, we’ll dive into which local search and social strategies your multi-location business should focus on to Increase online visibility and stand out when it matters the most – during the holiday rush.

Ensure Your Local Presence is Optimized - According to Whitespark’s 2021 Local Search Ranking Factors, Google Business Profile, formerly known as Google My Business or GMB, is the top-ranking factor when looking at the local pack/finder ranking factors, with reviews coming in second. If your business wants to appear in Google’s coveted 3-Pack or at the top of Google’s Local Finder results, an emphasis on local listings and reputation management is vital.

Invest in Digital Advertising - Investing in digital advertising is another great way to boost your multi-location business’s online visibility. With organic reach on the decline, digital advertising can help your multi-location business reach a wider audience and promote your products and offerings during the holiday season. One of the best ways to promote your business through digital advertising is on Facebook.

Facebook advertising is managed through the Facebook Ads Manager tool. When it comes to multi-location marketing, Facebook has the tools you need to create ad campaigns across business locations. For instance, you can deploy localized creative, copy, CTAs, etc., for each location you serve with various campaign objectives.

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